“Eighteen holes of match or medal play will teach you more about your foe than will 18 years of dealing with him across a desk.” – Grantland Rice
Golf may not be a contact sport, but business is. Successful enterprises are built on making and maintaining contacts who can increase sales, profits, and prospective customers. Nowhere are more contacts made and relationships developed than on a golf course. A private, exclusive golf club can be the perfect pallet to conduct business, and corporate golf outings and company tournaments are the perfect venue to reward top performers and build staff morale. Golf provides a unique opportunity for business and many corporations are employing tournament services companies to plan and administer successful golf outings.
There are currently 20,000 golf clubs and courses in the United States, with another club opening virtually every day of the year. A large part of the golf play on these courses is done in a corporate outing and business entertainment environment. Imagine a corporate outing that builds new relationships and solidifies existing bonds. Think of using a golf course setting to win new clients, increase revenue, reward performance, spark creativity, and foster motivation. Many companies do just that. The natural beauty and aesthetics of a top club can set the tone for the most delicate negotiations and create a canvass for a successful meeting. The advantage lies in getting executives and customers out of their offices and away from ringing phones and distractions. The golf course encourages employees to let their guard down and have fun. Being together for what amounts to a six hour sales call, in a setting of natural and man-made beauty is a solid formula for success.
For the business executive, what’s at stake on the golf course is everything. Golf represents the measure of one’s character and business ethics. This great game has the uncanny ability to expose our personalities and emotions, and when we share these emotions in front our customers we are asking to trust us with their business. Golf stirs the spirit, creates lasting memories of a wonderful day together, and solidifies business and personal relationships for years to come. There is simply no better way to sell yourself, your personality, reputation and integrity than through golf.
To utilize the magic of golf and business, contact one of the many golf outing services that offer a choice of private golf clubs specializing in hosting corporate tournaments. It’s easy for them to provide the corporate executive with a rare opportunity to host a client at a top club or reward his sales staff with a fun day on the course
Written by Art Thornton with Fairway Rewards
Fairway Rewards offers concierge services, golf gift cards, and complete tournament planning that can save you time and money. For information contact fairwayrewards.com, or call us at 1-877-270-7273.